5 IMPORTANT CAMPAIGN METRICS TO CONSIDER FOR EFFECTIVE ONLINE MARKETING
When running an online campaign, there are several metrics that should be considered in measuring the performance of any online campaign as a business owner. Most of these campaign metrics are very important, if your goal as a business owner is to make huge returns on your investment. Although deciding the metric to track can be tricky at times, and everyone has preferences but in this post, we will be walking you through some very important metrics to look out for to generate sales.
Click – Through – Rate (CTR)
This is the ratio of users who click on a specific ad to the total number of users who saw the ad online. The CTR is commonly used to measure the success of an online campaign. As a business owner, the CTR gives you an insight into the real interest of your campaign to know the number of people that are interested enough to click on your ad. The figures you get from this will inform your decision on whether or not you should tweak your ad to suit the audience you intend to attract.
Conversion Rate Optimisation (CRO)
This particular metric increases the percentage of visitors to your website or landing page that converts into customers or generally take a desired action on your webpage. The CRO is very important in terms of customer acquisition and it is something that can easily affect your paid media spend depending on what your call-to-action is, or what you hope to achieve with your campaign.
Cost Per Customer Acquisition (CPCA)
In order to measure the effectiveness of your online campaign, there’s a need to measure the overall amount spent on a particular campaign against what it costs to acquire a customer. This metric will give you an insight into what it costs you to get a conversion and also inform your decision when determining your budget and Return On Investment (ROI). For instance, if it costs you three times more to acquire a customer than they will ever provide revenue to your company, then there’s a need to consider ways to optimise your current campaign to suit your budget.
This is the rate an advertiser has agreed to pay per the number of people that view your advert. CPI is usually charged per 1,000 views. This means that if your ad is viewed by 1,000 people, you get charged a certain amount. Hence, the appearance of each of your ad in front of a user counts as one impression.
Cost Per Click (CPC)
This refers to the actual price you pay as an advertiser for each link click. As an advertiser, your cost per click should be less than or equal to your maximum bid, as it is an average of bids against a series of competitors over a period of time. In online advertising, CPC is important because it is the number that will determine how much you are paying for clicks and the quality you are getting for that investment.
Here are a few reasons why you should advertise with AdsMyWay:
For profitable online campaigns, we are one of the low cost online advertising platforms and trusted in terms of getting the best returns on your investment.
Here are some of the benefits you’re entitled to when we run your online campaigns:
- We offer free consultation service to our clients in an effort to ensure high conversion rate for their campaigns
- We also offer free graphic design to our clients
- Our Digital consultants are on ground to tweak and optimize your campaigns for maximum return on your investment.
- Our marketing consultants are ready to advise you on how you can create an effective landing page to boost sales.
All our advertising efforts are geared towards our clients, and our goal is to ensure that they get maximum returns on their investment.
See below the ongoing campaign stats for some of our clients in comparison to other ad campaigns: